Bang & Olufsen has been building its unshakeable reputation in audio and home cinema for close to a century. It’s recognised as a leader in unparalleled musical experiences.

 

So audio and design lovers already saw Bang & Olufsen as a brand to covet. But gamers? That was the next market Bang & Olufsen aimed to conquer when it launched its first-ever gaming headphones, Beoplay Portal.

 

To help Bang & Olufsen establish itself in the gaming community, we set about creating a landmark launch moment for the new headset.

 

We enlisted the help of England and Liverpool right-back, Bang & Olufsen brand ambassador and, importantly, avid gamer, Trent Alexander-Arnold.

 

Arnold went head-to-head with influential gaming creators and media in a series of set-ups; from FIFA on PS5 and a 4-player PC challenge, to an immersive racing simulation of F1’s iconic Silverstone circuit – all soundtracked by Beoplay Portal.

 

This concept allowed guests to put Portal through its paces in a variety of scenarios to establish the brand’s gaming credibility, while also driving desirability through its association with FIFA champ, Trent.