Nous Communications

Winning the seasonal sweepstakes with stellar shopping spreads

The brief:

Ensuring our clients landed
coveted spots in 2023's most influential Christmas
gift guides

The Challenge

The end of every year sees a battle to win brand love from the tastemaker titles that influence Christmas wish lists the world over.

Coverage in seasonal gift guides can make the difference between a happy holiday and blue Christmas for brands seeking a sales boost.

That’s why we started work on Christmas 2023 in May, getting ahead of the competition and teeing up busy journalists well in advance of editorial planning sessions. With a mixture of meetings, evening events, and casual catchups over coffee, coordinating frequent touchpoints throughout the year ensured our carefully tailored pitches were first in line for inclusion come December.

The Impact

The work we put in throughout 2023 well and truly paid off, with a whopping 137 pieces of Christmas coverage for our brands.

What’s more, the coverage came from some of the most influential publications across online and print media, including FT HTSI, Times Luxx, Vogue, Architectural Digest, Robb Report, Harper’s Bazaar and more.

Positioned among the most desirable products of the season, our brands’ products were often the sole inclusion in their category, cementing them as leaders in their respective fields.

Our work wasn’t constrained by geographical borders, either. Our hardworking US press office garnered 57 pieces of coverage in the US, exposing our clients to an enormous market of eager shoppers.