Bang & Olufsen
A Symphony of Style and Innovation at Bang & Olufsen’s New Flagship Store
The brief:
Cut through the noise of physical retail announcements to launch Bang & Olufsen’s state-of-the-art flagship store in style.
The Challenge
We were tasked with drumming up a media storm for Bang & Olufsen’s biggest announcement of the year as it unveiled its New Bond Street flagship. With 2023 seeing numerous brands opening brick-and-mortar stores in London, a multi-faceted approach was critical to success.
Along with a comprehensive press office strategy, we proposed in-store media demos with CEO Kristian Teär that would provide a unique insight into Bang & Olufsen’s retail proposition in the UK and its future plans. Design media would also attend for 1:1 walk-throughs with VP of Global Retail, Sidonie Robert-Degove and Head of Store Design, Nikolaj Bebe, to explore the inspiration behind the look and function of the store, as well as the exceptionally immersive experience it offers customers. Meanwhile, a sensational star-studded opening night celebration would deliver additional earned social and traditional press coverage. Finally, the brand’s range of in-store events would be promoted with coveted inclusions in listings titles to maintain momentum and drive customer footfall post-launch.
The Impact
The results really do speak for themselves. To date, our strategy has delivered 52 pieces of dedicated press coverage and a subsequent 280,000 views across influential media titles including The Financial Times, Wallpaper*, and Hypebeast.
The grand opening night celebration became a pivotal moment, not only for positioning the store as a must-see destination but also for sustaining Bang & Olufsen’s reputation as a leader in innovation. Indeed, the event served as a catalyst, resulting in 300+ attendees and an impressive 585,000 views on social media.
“The new Bang & Olufsen London showroom on New Bond Street is the Danish sound brand's flagship space in the city, immersing their high-tech, cleverly-designed sound objects in a world of culture and sustainability. The space was conceived… to create a bridge with the local creative community and establish a culture of collaboration and creativity.”
Rosa Bertoli, Wallpaper*
300+
Opening night attendees
52
Dedicated pieces of coverage
585k
Social media coverage views