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Bang & Olufsen

Striking the right chord for B&O in the United States 

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The brief:

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Successfully launching a new Bang & Olufsen design in the US

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The Challenge

The bustling luxury consumer market in the States is always highly competitive and tough to crack. So the need to create a compelling PR narrative is critical. Our goal was to generate significant media coverage for a new B&O model and establish the Beosound A5 as the pinnacle of luxury audio, amid a crowded landscape of competing products and brands.

The Idea

What’s behind our ability to generate spectacular results, regardless of territory? Our unwavering focus on maintaining strong press relationships lies at the heart of such success.

 

Moreover, with many ex-journalists on the Nous team, we take pride in our exceptional storytelling abilities and our understanding of what ingredients matter to media and form a compelling narrative.

 

When crafting our pitch, we placed particular emphasis on the brand’s design and sustainability pillars. With a distinctive, heritage-inspired style sitting alongside the very latest cutting-edge technology, our messaging revolved around how the Beosound A5 provides a tactile, natural, luxury experience rarely seen in consumer electronics.

 

By harnessing the power of trending industrial design and state-of-the-art engineering, we tapped into a winning formula.

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The Impact

Our story-led launch for Beosound A5 delivered outstanding outcomes. Through meticulous messaging and by leveraging our strong relationships with journalists, we secured feature articles, news stories, and product reviews in over 40 top-tier US tech and lifestyle publications, including Vogue, Forbes, HypeBeast, GQ, Yanko Design and Bloomberg.

 

Journalists at these taste-making publications expressed their admiration for Beosound A5, commending its exceptional audio performance, design aesthetics, and seamless integration into luxurious living spaces.

"Luxury audio brand Bang & Olufsen's new Beosound A5 portable speaker is a force to be reckoned with, packing four drivers and the most powerful woofer compared to any of the brand's other Bluetooth speakers"

Tyler Chin, GQ
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1,340,000

Estimated Views

44

Pieces of top tier coverage

212k

Social engagements

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